The seventh largest company on the London Stock Exchange, Lloyds Banking Group has a market capitalisation of approximately £58 billion.
Rowan created a corporate identity implementation for Lloyds Corporate Markets, including new card designs and direct marketing. The GIRO Conference and exhibition stand achieved massive impact with delegates—especially when Britain’s Olympic athletes made an appearance.
Lloyds Banking Group
Rowan produced a campaign that couldn't be ignored, using a comprehensive mix of channels and customer touch points. If a campaign could be measured on exceeding objectives, this is without doubt a winner.