Having successfully delivered new building schemes in Manchester and Cumbria, the team behind Rise Homes were looking for a new brand and identity to launch 5 new developments in the North of England.
Rowan were tasked with creating the name and branding for the holding group (Rise Homes) as well as each of the individual development sites (The Depot and The Mailbox). It was vital to take into consideration the potentially varied audience that these identities would need to appeal to – as the developments had opportunity for rent, purchase (full and shared ownership), care home facilities and commercial space.
Through the development of each site, Rowan partnered with Rise to strategise the launches and develop supporting collateral, across print and digital mediums.
With future developments still to come, Rowan support Rise to manage their bespoke website and ad hoc requirements.